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Monday, 14 June 2010

SEO Training in Kolkata

Posted on 00:49 by Unknown

SEO Training in Kolkata


In the past few months the number of queries for SEO Training has gone up. Most of the calls where related to seo queries and ended up with “why don’t you provide seo training?” Yes, I do impart training on SEO and SEM to my colleagues in my office and sometimes to people who are looking for a job or business but never thought of imparting professional training to candidates. This blog post goes out to all those people who have inspired me to think about this initiative and start Professional SEO Training in Kolkata/Calcutta.

Let me organize the things for you. First, let me answer some of the basic queries asked by visitors to my blog and secondly, how to go ahead with the program.

Q1. Do you train people on SEO and SEM?

Ans: Yes, I do.


Q2. What are the different types of seo courses available?

Ans: There are three types of courses.
1. Basic SEO Strategies
2. Professional SEO Strategies
3. PPC Campaigns


Q3. What is the course duration?

Ans: Basic SEO Strategies – One month.
Professional Strategies – Two months.
PPC Campaigns – One month.
Q4. How about getting a job after completion of the training?

Ans: Once you complete the training and post your resume in the different job portals, I believe you don’t have to look for jobs, they will look for you.

Q5. Do I stand a chance to work on live seo project?

Ans: No seo training is complete with working on live projects. Here, you will not only get a chance to work on live international projects but also you get to know how to handle international clients. This will provide an impetus to your career and your confidence.

Q6. How do I start the training on SEO or Internet Marketing or SEM ?

Ans: You need to send me a mail regarding your intention to join the seo training classes.

Q7. When are the classes held?

Ans: The classes will be held on weekends i.e. Saturdays and Sundays. The reason, I work for a company and thus can devote my weekends to you guys.

I hope I have been able to answer most of your queries. The last and the most important question that remained unanswered is the cost of the training. Well, as I am not opening up a next NIIT or TULEC thus my course fees is always negotiable depending upon the candidate.

I thought of sharing one of my experiences with you. I have been lucky enough to train few people earlier and I am happy that they have been successful in their endeavor to achieve what they wanted. One of the candidates is Mr. Pritam who is running his own online business and the other Mr.Gopal Das who is heading the SEO Department for an Ireland Company.

Your search for a SEO Training Institute in kolkata ends here. Now, you can get trained by me and solve your queries in few minutes.

Happy learning.
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Sunday, 16 May 2010

Non-Latin characters are being used for top-level domains

Posted on 23:41 by Unknown


Non-Latin characters are being used for top-level domains

For the first time in the history of the Internet, non-Latin characters are being used for top-level domains. The first IDN country-code top-level domains were inserted in the DNS root zone earlier today. The associated countries and their respective IDN ccTLDs are:

Egypt: مصر (Egypt)
Saudi Arabia: السعودية (AlSaudiah)
United Arab Emirates: امارات (Emarat)

These are the first IDN ccTLDs to appear online as a result of the IDN ccTLD Fast Track Process which was approved by the ICANN Board at its annual meeting in Seoul, South Korea on 30 October 2009.
http://www.icann.org/en/announcements/announcement-05may10-en.htm
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Acquisition of BumpTop by Google

Posted on 23:40 by Unknown

Google has acquired BumpTop - a startup that designs software that creates a 3D interface for your desktop


More than three years ago, we set out to completely change the way people use their desktops. We're very grateful for all your support over that time — not just financially but also through all the encouraging messages from people who found BumpTop inspiring, useful, and just downright fun.

Today, we have a big announcement to make: we're excited to announce that we've been acquired by Google! This means that BumpTop (for both Windows and Mac) will no longer be available for sale. Additionally, no updates to the products are planned.
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TEOMA Search Engine is back

Posted on 23:39 by Unknown
TEOMA Search Engine

Rise from the Ashes. Started operation in 2001, then went off for some period of time and then again refurbished them and now back again in 2010. Probably, they are fascinated by the numbers 0012.

I did a basic search for keywords and could only understand that then need to go a long way to grasp any traffic.

Here are some of my observations:

1. Top - 5 sponsored advertisement.
2. Footer – 5 Sponsored Advertisement
3. The sponsored ads are too large and above the fold.
4. The SERP looks better compared to Yahoo and Bing.
5. Top four results comprises of two domains having an inner page as a part of the SERP.

Let me know your thoughts.
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Google SERP LayOut Change and its effect

Posted on 23:38 by Unknown
Google SERP LayOut Change and its effect

SERP layout changed last week around the first week of May, 2010. What may be the possible consequences?

1. Loss in Google Traffic.
2. New format.
3. Loss in rankings for some long tail key phrases.
4. Ranking shake up.


As Google accounts for most of the traffic, a minor change in traffic signals may cause worries for webmasters across the world.

What are your thoughts?
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Wednesday, 5 May 2010

Common words new age meanin

Posted on 02:28 by Unknown
The new age meaning of few of the well chosen words. I am sure you are aware of some of the words used below.

DOCTOR:
A person who kills your ills by pills,and kills you by his bills!

Politician:
One who shakes your hand before elections and your Confidence Later

BOSS:
Someone who is early when you are late and late when you are early

FATHER:
A banker provided by nature

MISER:
A person who lives poor so that he can die RICH!

OPTIMIST:
A person who while falling from EIFFEL TOWER says in midway "SEE I AM NOT INJURED YET!"

DIPLOMAT:
A person who tells you to go to hell in such a way that you actually look forward to the trip

EXPERIENCE:
The name men give to their Mistakes

YAWN:
The only time when some married men ever get to open their mouth

OFFICE:
A place where you can relax after your strenuous home life

SMILE:
A curve that can set a lot of things straight!

CLASSIC:
A book which people praise, but never read

TEARS:
The hydraulic force by which masculine will power is defeated by feminine water-power!

CONFERENCE ROOM:
A place where everybody talks, nobody listens and everybody disagrees later on

ECSTASY:
A feeling when you feel you are going to feel a feeling you have never felt before

COMPROMISE:
The art of dividing a cake in such a way that everybody believes he got the biggest piece

CONFERENCE:
The confusion of one man multiplied by the number present

MARRIAGE:
It's an agreement wherein a man loses his bachelor degree and a woman gains her master

CIGARETTE:
A pinch of tobacco rolled in paper with fire at one end and a fool at the other!

In my next post I will try to answer some of the common 2010 questions asked to me by either commenting or by mailing me. Hope it will be fun.
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Thursday, 22 April 2010

Microsoft and Facebook to oust Google Docs

Posted on 23:07 by Unknown

Microsoft Office and Facebook partner the new friends


Well, Facebook chief executive Mark Zuckerberg just shared a feature that could give Microsoft a big advantage over competitors. Microsoft and Facebook launched a site called Docs.com this morning, which is all about sharing your documents using Facebook in the cloud. He didn’t offer too many details, but said the document site will work closely with the social network. If you want to share a document on Facebook, you can do so using the connections you’ve already built on the social network.

Here are some quotes from the Microsoft post introducing the site (which is formatted, rather annoyingly, as an online Office doc, making it much harder to copy-and-paste):

Built on Microsoft Office 2010, the Docs app enables Facebook users for the first time to create and share Microsoft Office documents directly with their Facebook friends, using the Office tools they already know. …
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Local Busniess Center becomes Google Places

Posted on 23:04 by Unknown
The Local Business Center is becoming Google Places. The reason - Millions of people use Google every day to find places in the real world, and we want to better connect Place Pages — the way that businesses are being found today — with the tool that enables business owners to manage their presence on Google.

Google is also adding some new features:-

  • Show your service coverage or hide your address.
  • Tag Ads added to Austin, Atlanta and Washington, D.C. and to follow in Chicago, San Diego, Seattle, Boulder and San Francisco
  • Free business photo shoots service to enhace the profile.
  • Customised QR codes from the Places dashboard.
  • Running another batch of Favorite places.

To keep track of how your business listing is performing on Google, we offer a personalized dashboard within Google Places that includes data about how many times people have found your business on Google, what keywords they used to find it and even what areas people traveled from to visit your business. With the dashboard, you can see how your use of any of these new features affects interest in your business and make more informed decisions about how to be found on Google and interact with your customers.

As a SEO Consultant working for more than 6 years, I believe that this has more oppurtunities in the future.
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Its website and not web site

Posted on 23:04 by Unknown
When the AP Stylebook announced via Twitter that it was changing the style for "Web site" to "website," some users let out shouts of praise

The reactions aren't surprising, given how many people have asked the AP to change the style from two words to one word, arguing that "Web site" is an antiquated way of writing it.

"We decided to make the change because 'website' is increasingly common," said Sally Jacobsen, deputy managing editor for projects at the AP and one of three Stylebook editors. "We also had invited readers and users of the Stylebook to offer us some suggestions for a new social media guide that we're including in the 2010 Stylebook, and we got a very good response and a large number of people who favored 'website' as one word."
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Facebook the new age marketing platform

Posted on 05:15 by Unknown
Are Search Engines the only way of marketing? Think twice before answering.

Social Networking Platforms have given webmasters with more ways to try out their luck in Internet Marketing. Facebook, Myspace, Orkut, Twitter are just a few names. Specially, Twitter and Facebook have grown beyond expectations.

Here are some facts and figures:

Facebook is closing in on the 500 million monthly unique visitors mark. The social network saw 484 million unique visitors worldwide in March, 2010, according to comScore’s latest estimate. That number is up 64 percent from a year ago, and up 22 million from just February, 2010. In other words, it grew by about the size of Twitter.com’s entire U.S. audience in a single month. (ComScore puts Twitter’s worldwide audience at 79 million people).


Courtesy: http://techcrunch.com/2010/04/21/facebook-500-million-visitors-comscore/#ixzz0lpSw9jH5
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Easiest way to add a forum

Posted on 05:12 by Unknown
Now adding a forum to your website is as easy as clicking a web link

If you are not so much a programming geek then this is your first chance to grab a forum and integrate into your website by just clicking a few links.

Tal.ki is a new forum product from Lefora. You can grab the embed link, put it on a website and you’ve added a forum. The best part is users don’t have to create accounts – they can sign in via a variety of services like Facebook, Twitter, Google, Yahoo or OpenID.

Check this site for more details http://tal.ki/
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Friday, 16 April 2010

Growth at Goole doesn't stop

Posted on 03:49 by Unknown


Google : Q1 Financial Highlights 

Revenues : Google reported revenues of $6.77 billion in the first quarter of 2010, representing a 23% increase over first quarter 2009 revenues of $5.51 billion. Google reports its revenues, consistent with GAAP, on a gross basis without deducting TAC.

Google Sites Revenues - Google-owned sites generated revenues of $4.44 billion, or 66% of total revenues, in the first quarter of 2010. This represents a 20% increase over first quarter 2009 revenues of $3.69 billion.

Google Network Revenues - Google™s partner sites generated revenues, through AdSense programs, of $2.04 billion, or 30% of total revenues, in the first quarter of 2010. This represents a 24% increase from first quarter 2009 network revenues of $1.64 billion.

International Revenues - Revenues from outside of the United States totaled $3.58 billion, representing 53% of total revenues in the first quarter of 2010, compared to 53% in the fourth quarter of 2009 and 52% in the first quarter of 2009. Excluding gains related to our foreign exchange risk management program, had foreign exchange rates remained constant from the fourth quarter of 2009 through the first quarter of 2010, our revenues in the first quarter of 2010 would have been $112 million higher. Excluding gains related to our foreign exchange risk management program, had foreign exchange rates remained constant from the first quarter of 2009 through the first quarter of 2010, our revenues in the first quarter of 2010 would have been $242 million lower.

• Revenues from the United Kingdom totaled $842 million, representing 13% of revenues in the first quarter of 2010, compared to 13% in the first quarter of 2009.
• In the first quarter of 2010, we recognized a benefit of $10 million to revenues through our foreign exchange risk management program, compared to $154 million in the first quarter of 2009.

Paid Clicks : Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 15% over the first quarter of 2009 and increased approximately 5% over the fourth quarter of 2009.

Cost-Per-Click : Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 7% over the first quarter of 2009 and decreased approximately 4% over the fourth quarter of 2009.

TAC - Traffic Acquisition Costs, the portion of revenues shared with Google’s partners, increased to $1.71 billion in the first quarter of 2010, compared to TAC of $1.44 billion in the first quarter of 2009. TAC as a percentage of advertising revenues was 26% in the first quarter of 2010, compared to 27% in the first quarter of 2009.

The majority of TAC is related to amounts ultimately paid to our AdSense partners, which totaled $1.45 billion in the first quarter of 2010. TAC also includes amounts ultimately paid to certain distribution partners and others who direct traffic to our website, which totaled $265 million in the first quarter of 2010.
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Are you there in twitter

Posted on 03:31 by Unknown
Micro Blogging software Twitter is the buzz word around




Well surely, if you aren’t there yet then you are missing out on a chunck of data and information. At least the statistics suggest that.

Twitter Numbers and Stats Revealed: 19 Billion Searches Per Month [blogs.ft.com]


• 105,779,710 registered users.
• 300,000 new users per day.
• 180,000,000 unique visitors to Twitter.com
• 60 per cent of new accounts are outside the US.
• 75 per cent of traffic is not on Twitter.com.
• 100,000 registered apps
• 19,000,000,000 searches per month.

The choice is yours whether you want to check out who has what for their breakfast or want to check out on real information. The scope of Twitter is evolving faster than we can categorize. Real time reports and those entire sneak peaks into reports are making people going crazy about it.

Is it the perfect time for twitter to bring in contextual ad system?

Follow me on twitter @arnabseo
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Facebook and Twitter the next two big media’s of marketing

Posted on 03:27 by Unknown

The New Age Internet Marketing


Facebook Update


Over the last few months there have been non-stop rumors about Facebook finally launching its location feature (an announcement may well come at f8). But a startup called Glympse has already beaten them to the punch (well, sort of). The service now allows you to share you location with Facebook friends via the News Feed, using a nifty widget that plots your position on a map and updates it in real-time.
Glympse, is a bit like Google Latitude in a way that it allows you to passively share your location with friends. But unlike Google Latitude, Glympse is for granting people temporary access to your location.

Twitter Update


Dealing With Google: Much of the discussion at Twitter meetings throughout the past six months revolved around dealing with Google and Facebook. In a March 13, 2009 management meeting, for example, during a discussion of a search deal with Google, the fear is expressed that “Google would kick our ass at finding the good tweet.” But almost immediately afterwards, someone asks, “Can we do to google what google has done to others?”

In a May 7 management meeting, Twitter’s search syndication strategy with Google is discussed, as is the desire of “every tech company” to gain access to “Hosebird,” an API Twitter is working on to deliver its full stream of Tweets to search partners and others. The attitude towards Google is cautious: “Playing with fire here where we know that Google is building the competitive product.”
But by June 9, things seem to have progressed with Google. After an earlier two hour meeting with Google executives, the Twitter leadership had decided that an “agreement for some period of time makes sense – with our parameters.” But at the same time, they resolved to that Twitter’s own “search results page needs to be great – better than the landing pages on Google.”

Courtesy: www.techcrunch.com
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Friday, 19 March 2010

10 things you never new about dot com

Posted on 05:00 by Unknown
Internet's most popular domain name dotcom (.com) has turned 25! The domain of Internet's most successful companies Google, eBay, Amazon has through the years shaped World Wide Web what it is today.

Short for 'commercial', the .com extension was initially intended to be used for ecommerce websites. However, over the years, the domain has been in use for any and every type of site, from business to blogs to personal websites.

As the .com celebrates its 25th birthday, here are 10 interesting facts about the domain.

1. Twenty five years ago, on March 15, 1985, the first commercial dotcom company Symbolics.com was born. It was one of the six dotcoms registered in 1985.

2. In 2009, Symbolics.com was sold to XF.com Investments. The current Symbolics web site is available at symbolics-dks.com. XF.com is a commercial real estate and investment site.

3. Before the domain name .com was finalised, .cor was the top runner for corporation names. The .com was originally administered by the United States Department of Defense, but is today operated by VeriSign.

4. Any guesses on the number of .coms today? Of the current 250 million websites, a whopping 80 million are .coms.

5. Between 1985 and 2000, over 21 million domain names were registered. 57 million domain names were registered between 2000 and 2010. The .com domain initially saw a slow pick up with mere 100 .com domain names registered two and a half years after the first .com was registered.

6. During Internet boom in 1997, .com count reached the one millionth number.

7. You thought dotcom bust of 2000, which saw large number of dotcoms of all sizes crumbling like nine pins, stole the domain's scorching growth march? Not really! In the year 2000 too, the number of dotcoms grew by a monthly average of 668,000 globally.

8. Ever wondered which is the .com with the longest name? It is: http://www.llanfairpwllgwyngyllgogerychwyrndrobwyll-llantysiliogogogoch.com. The domain name belongs to a Welsh village.

9. Which is the world's most expensive .com? No, it is not sex.com despite the huge number of takers for porns on Internet. The world's most expensive .com is insure.com. In 2009, the site was bought for a whopping $16 million by QuintStreet. Presently, the site offers life insurance, auto insurance, health insurance and other policies.

10. Before 2009, sex.com held the title for the world's most expensive .com domain having got sold for $14 million in 2006. At No 3 & 4 are Fund.com, which got sold for $9.99 million in 2008 and Porn.com, which got sold for $9.5 million in 2007.

The most popular words used in domain names are home (1.2 million), online (one million), and land (891,000), according to VeriSign.

Today, nearly 53 billion requests for websites including .com are logged every day.

World's first ten dotcom names were sold between March 1985 to March 1986. Below are the top ten in order...

Symbolics.com (March 15, 1985),
BBN.com (April 24, 1985),
Think.com (May 24, 1985),
MCC.com (July 11, 1985),
DEC.com (Sept. 30, 1985),
Northrop.com (Nov. 7, 1985),
Serox.com (Jan. 9, 1986),
SRI.com (Jan. 17, 1986),
HP.com (March 3, 1986) and
Bellcore.com (March 5, 1986).

According to a new ITIF study, the dotcom domain has become the platform for $400 billion in annual economic activity, a number that is expected to rise to $950 billion by 2020.

E-com has been one of the major driving force in the popularity of dotcom. According to the report, 11.9 million are e-commerce and online business sites, 4.3 million are entertainment sites and there are 3.1 million finance-related sites and 1.8 million sports sites.

Courtesy: http://infotech.indiatimes.com/


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Friday, 22 January 2010

Password Security and Hacks

Posted on 05:02 by Unknown
Are you aware about your Password Security?

If not then this is probably the time to think about it in a serious manner. According to a study conducted the top ten most used passwords were:

  1. 123456
  2. 12345
  3. 123456789
  4. Password
  5. iloveyou
  6. princess
  7. rockyou
  8. 1234567
  9. 12345678
  10. abc123

"Everyone needs to understand what the combination of poor passwords means in today's world of automated cyber attacks: with only minimal effort, a hacker can gain access to one new account every second-or 1000 accounts every 17 minutes," said Amichai Shulman, Imperva's chief technical officer.

"Employees using the same passwords on Facebook that they use in the workplace bring the possibility of compromising enterprise systems with insecure passwords, especially if they are using easy to crack passwords like '123456'," he added.
It is time before you should realize its importance. With the growth of social services and applications getting you busy, we should mange it with utmost care.

Ref: http://in.news.yahoo.com/139/20100121/854/ttc-the-ten-most-commonly-used-internet.html

Here are top 10 ways to best use your password.

  1. Create a password with minimum six characters.
  2. Use combination of characters and numbers
  3. Don’t use generic passwords like password, mypassword or password123
  4. Keep changing your passwords every week.
  5. Don’t keep the same password for all your application
  6. You can maintain a diary or a notepad to preserve your passwords
  7. If possible always connect it to another account
  8. For email accounts always use security question and its answer that only you are aware.
  9. Never share your password with anyone.
  10. Don’t store your password online.

Waiting for your comments and suggestions.



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Monday, 18 January 2010

PeopleRank Your Online Reputation

Posted on 02:30 by Unknown
Are you famous enough?

PeopleRank

PageRank (Google), TrustRank (Yahoo) and now PeopleRank (WebMii). PeopleRank or public information about you is no more a vanity. People don’t search for their own information on the web just for the sake of it anymore, the whole idea is to find out how much popular he/she is on the World Wide Web. The resultant factor is to get a brand name for you. WebMii conglomerates data from Google, Facebook, Twitter, Bing, Yahoo Search and other search engine to provide you with a picture of your image on the internet. However, there are some restrictions. They have country specific searches like USA, France, Spain, Belgium, Switzerland, United Kingdom and International as a category.

Public Profile Results Page (PPRS) as coined by me is something that have evolved over the time and I am sure people will be going crazy over this just like they did the same for twitter.

The PPRS have lots of sections namely Tags, Photos (powered by Facebook, Bing), Email, Facebook Profile, Hi5 Profile, Twitter, MySpace, Websites (powered by Yahoo) and Blogs (powered by Google) which contributes to the overall PeopleRank.

The time factor shown up in the right hand side can be assumed as being proud to conglomerate the data in such a short time.

Looks Good right!

Now, give a hawk eyes to the way the data is being manipulated. Let’s take an example. You have a low PeopleRank and now as you have come across this term you want to work on it. Here are few tips to improve it.

1. Increase you Facebook interaction
2. Name your images and upload as many variations as you want.
3. Tags even though powered by Google, I believe they involve Tagged info as well.
4. Make good use of your friends and connections at LinkedIn
5. If you have a blog it’s all the more advantageous to build your brand.
6. Make sure you have your name as the original name for most of these applications otherwise the whole effort is wasted.


Advantages :

  • Most of the employers now seek online information pertaining to the candidate before even actually checking for references.
  • The better information you have promoted for yourself the better it is for the yourself in terms of social gathering, online meetings.
  • It may develop into a mania of checking your online reputation every now and then.
  • Most of them are free applications, website thus the only thing you need to invest is time.
  • Get famous – though with time.
Disadvantages:
  • Be aware that your reputation is at stake when you expect bad comments for your profile.
  • Most people are unaware of their public profile and even when they come to know about it … it might be too late.
  • Online Reputation Management is a tough task, it involves a lot of time and logic.
  • Make sure you don’t add your competitor in your circle, otherwise it may prove demeaning for your profile.
I am waiting for your comments now. Do comment on this post but please do not make comments merely for the sake of seo benefits by putting links through un relevant anchor texts.
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