Directory and Reciprocal Link Exchange

Directories in Link Exchange – Is it still worth a game?

Links so simple a word yet so complicates are its effect. Some people go crazy for them as it affects Search Engine! Well How?

1. Lot of inbound links will help them gain position in the Search Engines.
2. Quality Inbound Links will increase the PR of the site.


Though, I should mention that Toolbar PageRank (TLBR PR) is not the original PR it is just an indicative of the real PR that is part of the Google algorithm.

Many people think that submitting your site to directories will help you in many a way.

1. To get listed in directory for quality traffic
2. To get free one way links
3. To get a part of the PR.

Oops, did I say free one-way links. Not really, you will come across many directories where they will list your site only for a reciprocal link. Huh! A reciprocal link from a directory is it really required. In my opinion there should be few factors to determine the quality of a directory. Though I will probably list the qualities in my next post. Coming back to the point is it really beneficial to get reciprocal link from a directory. The answer would be a Big NO.

Check out Dmoz will they ever ask for a link back. No, they will never. Because they are concerned about their reputation, their content as in the quality of sites listed. This is probably the reason why an editor-based directory is always preferred ahead of any one.

I have always found out that a low PR Directory with quality sites listed is always better than a directory with no rules or regulation where anyone can submit. To be precisely you can narrow down into some handful of quality directory.

Directory should always aim at providing quality result through proper relevant site listed in them. This means that a site listed should have proper good content should be submitted to relevant category and have lots of information to provide to the visitors.

Fee Based Directory

Well, again it is upon you to decide whether they are worth it. Calculate the return on investment and then go ahead. Yahoo - $299, if you think Yahoo Directory will provide you with quality visitors and the number will be quite interesting then not a problem. Otherwise, establish your site and after a period of time decide whether it is worth going for it.

Directories