SEO FAQ's | SEO Tips

Website Structure FAQ

Do we build a site based on a flat architecture or a vertical architecture?

My answers would be simple. Consider this example will you as a user find it easy to navigate through the Fig 1 or Fig 2.

Websites that are build on flat architectures helps search engine crawlers to crawl large amount of pages rather than crawling for pages that needs to travel through many clicks. Each time a crawler faces click barriers it reduces the amount of content to be taken from each page link. Deep linking pages take much time to get their content indexed by search engine bots and thus take time to rank. My preference is (remaining everything is conducive) to make a flat structure website. The reason would be

1. Fast crawl rate to enable more content per page.
2. Crawlers would be able to detect new pages and updated content easily.
3. Fewer pages would restrict the flow of PageRank and the resultant effect would be to sustain ranking for niche keywords.

Five most important things in html for a site

1. The Title Tag
2. The Meta Description
3. Robots Meta Tag
4. Anchor Text
5. ALT Attribute

What is the difference between local link popularity and global link popularity?

Local link popularity refers to links from sites in a specific topical neighborhood (as identified by algorithms such as Teoma - now used by Ask.com), while global link popularity doesn't discriminate and counts all links from any site on the web.

How do search engines treat content inside an IFrame?

The engines all interpret content in an embedded IFrame as belonging to a separate document from the page displaying the IFrame content. Thus links and content inside IFrames refer to the page they come from, rather than the page they are placed on. For SEO, one of the biggest implications of this is that links inside an IFrame are interpreted as internal links (coming from the site the IFrame content is on) rather than external links (coming from the site embedding the IFrame).

Name twelve unique metrics search engines are suspected to consider when weighting links and how each affects rankings positively or negatively

There are dozens of answers to this question, but some of the most relevant and important would be:

• Anchor text (when it matches queries, it can have a significant positive impact)
• Placement on the page (MSN's research here describes how it may influence rankings)
• PageRank of the linking page (more PR = more good)
• Trust in the linking domain (more trust = ++)
• Link structure in HTML (inside an image, javascript, standard a href, etc.) - although Javascript links are sometimes followed, they appear to provide only a fraction of the link weight that normal links grant. Likewise, links from images (and anchor text in the form of alt text) appears to provide somewhat less weight than standard HTML links.
• Temporal nature of the link (when it appeared, how long it stays on the page for, etc.) - can affect how much weight the link is given and be used to identify patterns that may indicate manipulation
• Use of nofollow
• Relevance of page content to linked-to page (more relevant = better)
• Relevance of site to linked-to page (more relevance = better)
• Text surrounding the link (as the two above)
• Previous link relationships between the domains (if the page/site has already linked to the page/site in the past, it may be given less weight and this may also be used to identify and discount reciprocal linking schemes)
• Hosting relationships (if the domains are hosted on the same IP address, or same c-block of IP addresses, the link may lose some of its weight)
• Registration relationships (if the domains share registration information, it may be interpreted as less editorial and given less weight)
  
  

  Courtesy: SEOMOZ

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