Basic SEO Principles

Just to give you a brief description of the different function. There four important tags used in the HTML code.

The Title Tag
The Meta Description Tag
The Meta Keyword Tag.
The Alt Image Attribute
The Anchor Text

The Title Tag – In this tag the keywords should be present for which we are trying to optimize the pages. Search Engines consider them for ranking purpose and it comes as a blue bar in the top of the page. It the most important tag for the Search Engines as they show the title in the Search Engine Result Page.

The Meta Description – The Meta Description Tag is a short description for the content of the site. It must include the keywords.

The Meta Keywords – The Meta Keyword consists of the keywords, which the Webmaster think are related to the site. Search Engines doesn’t consider them for ranking anymore. Still there is a need for keywords.

The Alt Image Attribute – It suggests the alternate text for the image. It is a necessity for the Search Engines as because Search Engines cannot crawl images, it crawls the image text, which is known as Alternate Image Attribute.

The Anchor Text – The Anchor text are the text that appears on the link. It is necessary because it gives more impetus to the search engines.

Next Set of Detailed Information will be available in the next edition..