Content Writing Jobs in Kolkata

Writing content on web is known as content writer. This is new upcoming profession booming in the market which is must for website content. The role of content on a website varies from online journalism, to a guide or to an IT profession in this world of internet era. You can’t underestimate its importance because content helps to build your business through the website.

A good content writer should follow these rules given below:

• Should optimize web pages for search engines and do a tremendous amount of research work before writing.
• Should edit the documents and web pages published online.
• Should write contents for the web pages.

Content writing can be categorized in several sections:

• Online journalism, which means writing online articles and journals on the web.
• In government sites.
• Corporate sites.
• Small different business sites, etc.

For the best search engine results and to attract clients, content writing is must for your company’s website. To get noticed and to be purchased by visitors, you should optimize your website well and the content should be developed in a remarkable way in the website. Because well balanced content in a website improves the quality which helps to attract clients to the website.

Apart from online journalism, content writers are making their marks in the corporate fields i.e. in IT companies in India.

In IT companies, it plays an important role in the following sections:
• Website content
• Press releases
• Blogging
• Article writing
• Podcasting.

Specially, the opportunity is growing for the companies situated in Kolkata. The new millennium IT is booming here after fulfilling its goal in Mumbai and some southern parts of India. Kolkata is becoming a hub of trade, transportation and financial services due to the dependence of Bangladesh and entire east and north-east states.

Due to its good ecosystem and presence of good quality of education system like Jadavpur University, IIM Kolkata, IIT Kharagpur, ISI etc., BPO’s, MNCs and renowned domestic IT firms are trying to set their companies here creating more and more jobs in various sections. The frequent visits of foreign delegations are increasing day by day.

Thus IT companies are here to fill jobs for ‘Content Writers’ also.
Are you listening?

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Choosing the Right Keyword

We all know that Search Engine Optimization (SEO) deals with many aspects of a site but while optimizing a site people generally tend to make mistake selecting the right keyword for the site they are trying to optimize.

The first basic step in optimizing a site starts with proper selection of keyword. If this goes well then you know that 50 percent of your work is done. I am saying so coz even if you rank in the top ten for your targeted keyword in Google it will not help you gain traffic to your site as chosen keyword is an improper selection. So, your first criteria is to choose the best possible keyword that have an comfortable level of competition and would also fetch good visitors to your site.

Now, the question arises how you would actually choose the right keyword for your site. Well, like other people around I will not beat around the bush and directly come to the point. On the first instance I would suggest you to go through your site and understand the theme of it. Analyze what a normal visitor would type in to find similar sites. List down on the number of keywords that you could possibly find out. Check out with your friends and colleagues to give you suggestions. Once you have a list of keywords try to narrow down on the list by eliminating improper and irrelevant keywords.

Once this is over, now try to figure out from the keyword list how many times each keyword is being searched worldwide per month. Once you are convinced about the search rate list down the top 10 keyword as per the search rate. Do not try to optimize your pages for keywords that have high search rate coz it will apparently have high competition. Try to figure out some keywords that will give you fair enough visitors but will have less competition.

Now, when you have selected three to five keywords try to optimize your page keeping in mind that it’s better to optimize a page with twp key phrases.

So, what are you waiting for start your optimizing work. Oops, probably you are waiting for tools that will help you in searching for the search rate for your keywords. Well, I try a combination of tools. I believe none of the tools available provide accurate data but definitely they will help you to approximately guess on the search rate.

The tools I would recommend are:

1. Good Keywords
2. Overture
3. Wordtracker
4. Google Adword Tool


So, head start with your optimizing work and let me know about your success rate.

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Link Building and SEO

Link are they really a factor for Ranking

People all over the world vary in their opinion about Link building and so do I. Many say that building link is one of the main factors for ranking well for competitive keywords. Others disagree and say that it depends a lot on the site

Confused?

Let’s take example to suggest what actually Link Building is?

It started off long back when Google implemented the Pagerank concept in the Search Algorithm. Webmasters all over the world started misusing them for their own benefit. Concepts like Link Farms and bad neighborhood came into effect. Thanks to Google that took evasive measures to tackle this kind of spam through their numerous updates.

But then the question comes are Links really useful?

Link Building for Google

With my experience I can say that it is really tough to make your way to the top ten in Google for competitive keywords. Google considers Link as a vote of trust. But then you have to actually pick quality links. Editorial links are the preferred ones but even links given out by other sites are appreciated. Link bought through any kind of network or Paid Links are the typical links that can harm you in the process and the effect may vary from poor performance to getting banned from Google.

Link Building for Yahoo and MSN

For Yahoo and MSN the case is different. If you have proper structure with great navigation, content, and few to no links, then you have good chance to rank for fairly competitive keywords.

It is not that I am saying so with no real life examples. I have personally faced this for more than one issue when I have ranked my site for fairly competitive keywords in Yahoo and MSN with in few months. As for Google it may vary from 6 to 7 months depending on the work you do for your site.

Important Point to remember while Link Building

1. Do not link out to bad neighborhood site
2. Always check the link provided to you.
3. Before giving a link out to any site think how it would help your site visitors.
4. Getting a link from related site is much more appreciated.
5. Check the Anchor Text and the position of the link.
6. Check the Anchor Text of the link pointing out to the site linking to you.
7. Prefer directories for best one way links
8. Editorial links are preferred ahead of other links.

In my next post, I will discuss about the misconceptions aboutPageRank.

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Basic SEO Tips

People round the world target three major search engine Google, Yahoo and MSN. The main idea is to drive in maximum traffic through these Search Engines. But how do you actually get to rank on all the three.

The page should be properly structured along with quality content. By quality content I mean content which should be unique and should contain targeted keywords distributes according to the need of the page. But this does not mean that you should start spamming the page with keyword spamming.

The navigation of the page should be user friendly with no flashy images or javascript buttons. And even if they are used then it should be kept in mind that the noscript tag should be used for search engine bots to crawl the links.

The images should have proper Alt Attributes to explain the image and not just put in long list of keywords to fool the Search Engines. Remember that Search Engine are smarter.

Build quality links to you pages. This will help gain trust in the eyes of the Search Engines. Links build on the basis of quality content or editorial links stands out. Otherwise you deal with link farms and link building partners and get banned by Search Engines in the near future.

Make sure that your site is submitted to quality directories. By quality directories I mean quality and they are very few. Do not submit to directories that ask for a reciprocal link back. Also, make sure you learn the pros and cons before submitting to a particular category.

Now to sum up the main points that affect the Search Engines I have listed them down in point wise to make a better understanding.

On Page Optimization

Title Tag – Should be compact and should only contain targeted keywords. It is one of the main criteria’s so should be handles effectively. Do not try to spam the page title with lots of keywords or repetitive keywords. You should always try to limit your keywords in the title to less than three.

Meta Description – Another important tag that helps search engines to denote the content of the page.

Meta Keywords – This should actually contain the targeted keywords and the keywords used in the page. Should not be huge list of keywords or occurrence of keywords. Remember GOOGLE, google, GoOgLe all them gives the same result. Try it out at Google.

Heading Tag – It is equally important as rest of the tags. Should be considered as the heading of the content and should be generated down the order.

Image Alt Attribute – Provide this tag for each of the image used in the site. This should depict the content of the image.


Off Page Optimization

Link Building – As discussed by Matt Cuts. Editorial links are always preferred. But quality links gathered through unique content on the site is also favorable.

Anchor Text – Anchor Text is another very important factor. The anchor text should be very well chalked out according to the need of the optimization plan.

Page Targeting – It is always considered to be of utmost importance that you should try to target two to maximum three keywords per page. This way you can target most keywords to your site rather than targeting 10 keywords per page.

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Australia World Champion 2007

They did it again. The Aussies claimed their third consecutive World Cup without losing a single game in the whole championship. Rain and administrative errors did little to dampen their indomitable temperament. In fact the final battle was more a battle of wills than of talent.

Rain, with typical tropical unpredictability, delayed the game for 2 hours and 45 mins. As a result the stipulated 50 overs where reduced to 38 overs. Australia chose to bat and launched a fearless attack on Sri Lankan fast bowlers. Adam Gilchirst stormed to his hundred, the fastest in the history of World Cup finals, with showers of sixes and fours that quickly cracked the Sri Lankan bowling attack. Skilanka’s hopes rested mainly on veterans like Murlitharan and Vaas but both struggled to keep their line and length intact. With the help of a brilliant 149 from Adam Gilchrist Australia scored a daunting 281 from their allotted 38 overs.

The Srilankan attack crumbled before the Australian pacers. Only Jayasurya and Sangakara offered some resistance to the Australians. Rain and bad light contributed to the impression that this indeed was not Srilanka’s day. They scored 215 at the loss of 8 wickets.

The World Cup final marked the end of an eventful World Cup both in and off the field. Major upsets (early departure of India and Pakistan) coupled with the surprised rise of Ireland and Bangladesh to the super eight, rain and bad weather and administrative confusion and the shocking murder of Pakistan coach Bob Woolmer. Even though the competition seemed to centre on the runners up title, as the mighty Aussies are invincible to win the World Cup. All these events have made the 2007 world cup quiet memorable

Technorati Tags: World Cup 2007,blogisphere

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Directory and Reciprocal Link Exchange

Directories in Link Exchange – Is it still worth a game?

Links so simple a word yet so complicates are its effect. Some people go crazy for them as it affects Search Engine! Well How?

1. Lot of inbound links will help them gain position in the Search Engines.
2. Quality Inbound Links will increase the PR of the site.


Though, I should mention that Toolbar PageRank (TLBR PR) is not the original PR it is just an indicative of the real PR that is part of the Google algorithm.

Many people think that submitting your site to directories will help you in many a way.

1. To get listed in directory for quality traffic
2. To get free one way links
3. To get a part of the PR.

Oops, did I say free one-way links. Not really, you will come across many directories where they will list your site only for a reciprocal link. Huh! A reciprocal link from a directory is it really required. In my opinion there should be few factors to determine the quality of a directory. Though I will probably list the qualities in my next post. Coming back to the point is it really beneficial to get reciprocal link from a directory. The answer would be a Big NO.

Check out Dmoz will they ever ask for a link back. No, they will never. Because they are concerned about their reputation, their content as in the quality of sites listed. This is probably the reason why an editor-based directory is always preferred ahead of any one.

I have always found out that a low PR Directory with quality sites listed is always better than a directory with no rules or regulation where anyone can submit. To be precisely you can narrow down into some handful of quality directory.

Directory should always aim at providing quality result through proper relevant site listed in them. This means that a site listed should have proper good content should be submitted to relevant category and have lots of information to provide to the visitors.

Fee Based Directory

Well, again it is upon you to decide whether they are worth it. Calculate the return on investment and then go ahead. Yahoo - $299, if you think Yahoo Directory will provide you with quality visitors and the number will be quite interesting then not a problem. Otherwise, establish your site and after a period of time decide whether it is worth going for it.

Directories

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SEO Services In Kolkata

SEO Kolkata


I remember when I started working as a SEO Executive, people hardly knew about what SEO is and often use to wonder and conceptualize it as a part of Web Design. Gradually, with SEO Conference in India and clients of Web Design Companies understanding the importance of Search Engine Optimization, companies in Kolkata made way for seo service implementation in their own company.

SEO as a Service in Kolkata

With different type of services available from different companies it is for the client to decide which one suite them best. There are some benchmarks that make it easier for a person to decide on the ultimate company to go for seo service. Like if I am given the option to decide on a company’s ability to prove itself as a good provider of seo service.

1. The age of the company
2. The Profile
3. The type of seo services
4. Different plan (Basic, Advanced etc)
5. Type of activity & technique followed for seo
6. The amount charged for the service
7. How many clients do they handle
8. Case studies for at least few type of industry and
9. How flexible they are.

Having said so, I believe it all narrows down to how flexible a company is on their agenda. Whether they are ready to make you understand on their plan of action and extend support when in need. If it requires, may be a small chat with one of the existing or previous client would be helpful.

Today, when I come across a client, the first thing that I have in my mind is to make him/her comfortable with their problem issues, to build friendly terms with them and make them understand about the plan of action. After all you need to be transparent about what you do for others.

Hope this provides as a support for people looking to narrow down on the list of SEO Companies or Freelancer to work for their site.

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Supplemental Index and How to Overcome it

Google – The Evil Part of It or Is It So?

Webmasters over the world are quite surprised to see a change in their Search Engines Result Page (SERP) the reason for it well its because of the number of pages moving in to the supplemental index. Many have their own thoughts on this issue and so I have mine.

Supplemental index, which is considered to be a bit different from the main index, is acting like a demon. Why? Consider you having a large site with 100 of pages and suddenly for the site operator you seem to have 30 results coming up from the main index and rest of them being transferred to supplemental index. People say and most of them agree on the sitemap issue that it provides google a better insight to the inner pages of a site having pages deeper than two levels from the home page.

I have pointed out some more information on supplemental result based on my experience and research. The factors are noted below:

1. The problem mainly arises when you have a new domain and so the inner pages of the site do not get indexed soon. Or it may so happen that the site inner pages are too deep to be crawled.

2. Pages having similar content with that of its own site or having similar content with that of other sites are at risk to move into the supplemental index. The famous example can be domain.com
www.domain.com
domain.com/index.html
www.domain.com/index.html

Though these are canonical issues but still this is a major issue for pages moving into the supplemental result.

3. When pages are too deep and so Google is unable to pass the PageRank value to the inner pages but remember always toolbar PR is not the original PR calculated by google for ranking pages it is just an indicative of the original PR.

4. This is the most common problem perhaps after the indexing issue when considering supplemental index. Domain name does not have the power or strength enough to pull back itself to the main index. I take the example of sites having songs. For a particular song the title and the description of the song more or less remains the same. But only that site will move ahead of the competition that will have unique description along with proper page strength.

Having said all that it happens some time that for the site operator some of the pages might me shown as supplemental result but again these pages come up for particular keyword when they are searched for in the search engine.

Really a food for thought right?

I would really invite comments on the same to gain more insight from various people. But what I feel is that if you have search engine friendly URL’s with good content proper title and meta description then you can easily avoid the supplemental issue at any point of time.

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Webmasters Conference Delhi, 2007

SEO Tips on Link Building and Link Bating

The summer has just set in and it’s quite hot here in India. Recently, I went to attend the Webmasters Conference held in Delhi named Delhi SEO Meet. I had the opportunity to talk to Andy Hagans and Rich McIver. They are simply awesome on their tips. We had a long discussion on Link Building and Link Baiting. It was quite exhaustive discussion where we all had the opportunity to share our own views and get quality information on the different aspects of getting free traffic. The food was quite lip smacking. After the days conference we had a person singing Ghazals in the evening followed by dinner and a bit of dancing. The experience was quite thrilling as we don’t have a seo meet every now and then.

Will post snaps and further discussions in my next posting.

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WhiteHat vs BlackHat SEO

What is SEO?

Search Engine Optimization is the process of positioning a site in the Search Engine Results Page (SERP). The main aim is to make a site search engine friendly i.e. the search engine robots can crawl the pages of the site and can rank them according to their relevance to the searched term.Search Engine – Automated programs that return a set of result for a typed in query. E.g. Google, Yahoo, MSN etc.

Is SEO ethical?

It is ethical if certain rules and regulations are followed. As per the set of guidelines set out by different search engines like Google, Yahoo and MSN.

WhiteHat SEO

This is the typical seo that is loved by visitors as well as the major search engines. The seo work is done in accordance to the rules laid down by the different Search Engines.

Black Hat SEO

Better known for its spam techniques. Blackhat seo is the seo work that is followed by the most spammers in the world of Internet. From sneaky redirects to keyword spamming to doorway pages it’s just a way to spam google or any other search engines to rank high. The most common Blackhat seo found on the Internet is hidden text. With specialized filters and checks this has been tackled well by search engines.

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Keywords and Site

The main idea of doing seo work for a site is to gain page positioning in major Search Engines and thus to attract visitors to the site through the optimized keywords.SEO work involves a lot of small issues that account to the Search Engine Marketing (SEM).

Good coding in the web pages along with proper navigation and quality content is a part of the SEO work but SEM part involves proper marketing of the product and thus enabling the visitors to buy the product.

After a Page has been ranked for the targeted keyword we assume that the visitors will come in and then some will convert into customers.Assuming all other things remaining constant even after the page is optimized and the visitors are coming to the site but there is a lack of conversion into sales there may be the following possibilities.

1. The product is not well recognized.
2. The content describing the product is not good enough.
3. The product page or the shopping cart is having some problem and
4. The steps involving the ultimate sale are a lengthy process.

If all the above process is in right condition then we have to assume that the keyword for which the site is optimized is not the proper keyword. This means that visitors look for other keywords to search for similar sites.

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Blogs for the purpose of SEO - Is it worth it?

General Understanding of Blog

Many people have the concept that having a blog is good enough a reason to be happy that there site would get ample visitors.Blogging as the term is doesnot always mean there will be a huge flow of traffic to your blog.

The Next Step

After this question has been solved then comes the next question of whether to have a blog at its own site or to buy a separate domain for it. Well my suggestion would be to go for a blog or an article listings in ones own site the simple reason would be that the site must either be an old one or that the domain name is recognized by many in the world of Internet.

The Final One

Once all this has been confirmed the owner posts innumerable articles in the blog with innumerable keywords stuffed in without any reason. To get into the core of the matter blogs become famous and attract traffic for all the other reason.

1. Good Content
2. Relevant Discussions.
3. Proper Answer for the comment
4. The frequency of posting an article.

If all these factors are met then automatically visitors will come in and some may go beyond a step to link back to your posting. In this way not only you have the basis of regular update (fresh content on your blog) but also visitors will like to come in to your site for greater content.

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