Google Collects Information from your Search Data

Ever Wondered Why Google Collects Search Data

Information we collect

You do not need to provide any personally identifying information in order to download and use the Google Toolbar. Except for Toolbar features that are specifically designed to work with a Google Account, all of the features can be used without sharing any personally identifying information. However, it is possible for data that usually contains no personally identifying information, such as search queries or page addresses, to contain such information in certain cases.

The Google Toolbar has some basic features that work automatically any time you use the Toolbar. Other features are optional, and only operate and transmit data if you choose to enable them.

Uses

• We process your requests in order to operate and improve the Google Toolbar and other Google services. For example, by knowing which web page you are viewing, the PageRank feature of Google Toolbar can show you Google's ranking of that web page. Likewise, by processing the text on a web page, SpellCheck can offer spelling suggestions and AutoLink can provide useful links to information.

Information security

• If you provide credit card information to use Toolbar's AutoFill feature, that information will be saved on your computer in encrypted form. It is not transmitted to Google.

• Any information sent to Google will be maintained in accordance with the Google Privacy Policy. Google's Privacy Policy does not cover information that you send to third party sites.

Contact SEO Kolkata for any queries.

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Does Google Adword provide authentic data?

I have seen many people using Google Adwords as a source for finalizing their keywords. I know it’s a great tool but have you ever thought of whether this tool provides you with authentic data?

Most people will say Yes as this is Google. But I tend to think in a different way. I actually tested it out and found Google to fail this test.

Here goes the Case Study:

I have a domain www.domain.com and wanted it to rank for the keyword iPhone Developer. I went through my normal course of auditing for the best possible related keywords. Here is what Google suggested (actual data not provided)

Now, the funny incident is eventually, I registered many hits for the keyword iPhone Developer both from Organic SEO and also from Google Adwords Campaign.

Here is what Google suggested (actual data not provided)

Keywords	Feb Search Data	Avg Monthly Search
iphone developer	26100	33500

For Next Month

Keywords	March Search Data	Avg Monthly Search
iphone developer	No Data	27100

So, possibly there can be on true result.

1. If Google Adwords Campaign is true i.e. No of hits for my website then Google Adwords Keyword Tool is wrong.


2. If I registered false hits(click fraud) then Google Analytics is wrong.


3. I checked report from the Adwords which showed conversion from the keyword and then similar kind of result from Google Analytics

So guys, what do you feel now? Do you want to try a similar stuff or have any suggestion for me.

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How to write an optimized article for the Search Engines

Writing an article for the general users is easy but to write for both the users and as well for the Search Engines is tricky. Over the years I have found out many people asking me this question on how to write an article optimized for the Search Engines as well for the rationale visitors.

The answer for the question is simple write for the visitor and make sure the article includes the keywords based on your research at a pre defined keyword density. Keyword Density generally means the number of times the keyword occurs for the full article. Suppose a particular keyword occurs 10 times in an article having 500 words then the keyword density stands as

(10/500)*100 = 2%

You need to understand what is the best keyword density as per the theme of the article and also the length of the article?

Regarding the best way to insert the keywords, there are many authors who believe there are many ways of distributing the keywords and even some say that you should maintain a z structure or a v structure. According to my knowledge and over the years of experience what I have gathered is straight and simple.

You need to insert the keyword and also synonyms of the keywords in each section that is the Introduction, body and the conclusion.

Google along with other search engines have laid down their own algorithm but each of them have some thing in common and that is the article should be well structured without grammatical mistakes. This is because it makes much sense to the visitors and that is what every search engine asks for.

Make sure that your article is not over optimized due to the influence of the keyword as that will hamper your growth more than it will do good for you.

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Freelancer SEO Expert in Kolkata, Freelancer SEO Professional

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Freelancer SEO Expert in Kolkata

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Many people look forward to meeting a technically sound person who knows what he mean by SEO Service. I, being a SEO Consultant always try hard to make client understand what is good for them. After all what they expect from my service is free traffic and better Return on Investment (ROI).

Now, that I have some successful list of clients, I try to pen down this post.

I started freelancing on SEO and SEM Services that includes:

Phase I

1. Search Engine Friendly Design Layout
2. Search Engine Friendly Url
3. Proper Navigation Structure
4. Maintaining good Architecture of the site

Phase II

1. Analysis of proper Keyword (Keyword Research)
2. Meta Tags creation
3. Relevant Content Development
4. Implementation of the above (Test Period)
5. Sitemap (HTML & XML)
6. Google Analytics


Phase IV

1. Directory Submission
2. Article Content Creation
3. Press Release
4. Blog Creation/Updating
5. Social Bookmark Sites
6. Link Creation

Phase V

1. Reporting
2. Adwords Campaign
3. Baseline Performance
4. Modifications (if any)

These are some of the few points that I always maintain for most of my clients. Customization is the call of the day and so in some cases I have to customize support accordingly.

Some may have questions regarding this post. My answer is I have been into this field of Search Engine Optimization for more than three years and during this time I have been lucky enough to succeed through the fierce competition. I have met many people who are greats in their arena. Their tips and tricks, their way of implementing things and the way they perform astonished me and that led me to do freelancing to learn and help people unwind the opportunity of Internet Marketing for their Website or Blog.

Testimonial from one of my client: [I love to call him Freddy]

"Arnab is a pleasure to work with from many regards. He is pleasant, articulate and he understands SEO. He has been doing SEO work for me for about 8 months. The project he worked on has been very successful. He has managed to increase the traffic to the site by 15 times. I have no hesitation in recommending him."

Domain Name : www.speech-writers.com
Average Traffic : 100K
No of Keywords : 20

Thanks Freddy for such a testimonial. May God always bless you for the nice person you are.

This post is dedicated to all my clients and my well wishers you have inspired me to write this post. I am always grateful to them for their constant support.


If you are looking for a Proper SEO Consultant or SEO Professional, then you are at the right place. Please find below my contact details.


: arnabgngly



: arnabganguly@gmail.com
: arnabseo@gmail.com



Call: +919830347848
(If you are dialing from the USA,
please notice this is our
Country Code +91
Area Code 033)

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Universal Search Example

Anybody seen this new search result. Universal Search example could be none better than this. Google is rightly called the King of Search.

and why I said so

• Google Sites - 7.7 billion searches (comScore says Google got 58.4% of searches in January)
• Yahoo! - almost 2.5 billion searches
• Microsoft - 1.1 billion searches
• AOL - 903 million searches
• Ask.com - under 500 million searches and about 4% of the market

Want your website to rank in Google for competitive keywords? You need a SEO Consultant to guide you.
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Search Engine Strategies, Search Engine Strategy

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Search Engine Strategies

SEO or Search Engine Optimization helps in the positioning of websites on the Internet. Search engine optimization has in fact, revolutionized the online marketing process. New Search engine strategies are constantly being evolved for generating free traffic to your website. According to the research about 90% of traffic to a website is diversified through Search Engine Optimization.

Some of the effective principles implemented by the best sites are as follows:

Unique Content should be presented on the web. It should be unique in its quality, in terms of depth and presentation.

1. There should be accessibility to an adoptive online community which is ready to accept, visit and promote the services offered by you.
2. Links are indeed one of the most chief sources generating traffic and increasing the PR of the website. The best content will also not be linked if it displays ads and shows pop-up when someone visits the website.
3. Proper systems for monetizing of the powerful content must be taken into consideration otherwise hosting, bandwidth and development costs will overrun the budget.
4. When you are aiming at highly competitive terms an online marketing budget must be effective. You can seek help from the expert consultant who will mention the ways of bringing newer sites to the top of the SERPs.

The following are the methods of tracking of visitors of the websites:

• Campaign Tracking – The seo experts should be capable enough to put specific URLs or referral URLs on the ads, emails and track the success of the websites.
• Action Tracking – There are also methods to track actions on the website like newsletter signups, form submission and add to cart buttons. This will help you to keep a record of ads, links, terms, and campaigns that are bringing you the potential visitors.
• Referring URLs & Domain Tracking - This gives you the opportunity to see what URLs and domains are responsible for sending the traffic to your website. This will help you to understand where from the valuable links are coming.
• First-Time vs. Return Visitors – To find out how interesting and presentable your website is, keep a track of the percentage of the visitors who are returning to your site every day, week and month.
• Page Views per Session - This data will help you to keep a record of how many pages each visitor of your website is viewing.
• Google Analytics - This tool provides an in depth analysis of your website or blog. You can check visitor sources, traffic volume, areas across the worldwide, top landing pages, top exit pages and many more.

Different people have their own unique ways or strategies of optimizing a website or blog. I have my own. Most of these secrets are kept secrets, the better you guess the algorithm of the search engines the better you are as a Seo Expert.

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Affordable SEO Services, Affordable SEO Plan India

Affordable SEO Services

SEO Services encompasses a lot of things. But it may so arise that there are companies or webmasters who want to optimize their site but for a low cost, in short they are looking for affordable SEO services. Affordable SEO services include optimization of site, blog or forum for a small amount. Generally, freelancers or Seo Consultants take the task of seo service for mini sites for an amount that will suit most webmasters budget. The seo professionals of the company will offer you the real value of our money. But you need to be choosy enough to understand that you can’t simply hand over your site to anybody. The person has to qualify as a seo expert along with experience to handle your task.

To me these are the basic services for your website that I generally provide to my clients.

Basic Optimization – This includes placing the proper Meta tags for the individual pages of your site along with fixing anchor text. The design and the professional approach is also looked after apart from some of the basic coding structure.

Content Creation - Content forms one of the prime focuses of the website. The SEO companies will offer you professionally written content maintaining proper keyword density and order of the key phrases. This also includes Article writing and Press Release writing.

Restructuring of the Web site- As a part of the SEO services we perform the standard coding techniques for optimizing your website for the algorithms of search engines. The experts will be able to create clean HTML codes for the website, set up a better navigation panel, fix the sitemap, and create RSS feeds.

Linking and submission- This is yet another feature offered by most of the seo companies. The Search engine optimizers submit the website to the relevant general and niche directories. They will also logically expand the link base.

All these services will cater to your budget. However, there are certain companies who will implement unauthentic policies and ways to rank you for sometime which will not hold well in the long run. I specifically prefer Whitehat Seo Techniques that will ensure my clients better Return on Investment (ROI) both in the short run as well as in the long run. I have seen many companies implementing BlachHat Techniques for their client site like keyword stuffing or spamming the search engines. The companies often place “hidden text” which is written in same color as the background of the page. These methods might fetch you high page rank in the major search engines but you might be reprimanded within no time.

So, it is always better to check the credentials of the company or the freelancers before approaching them for seo service.

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