Getting pages indexed by Google

How to be more effective in SEO for Google

The webmasters are worried about why all the pages of the website are not indexed. There is no definite answer. However, few things are definite.

The forums, blogs and the own guidelines of Google in order to increase the number of pages indexed by Google were surveyed. The best guesses were recorded. It was found that the webmaster should not expect that all the pages will be crawled and indexed. However there are methods by which the number can be increased.

PageRank

PageRank is one of the most important one. The position of the page rank depends upon the number of pages that are indexed. Every webpage has its own PageRank. The high PageRank offers the Googlebot reasons to return. According to Matt Cutts a higher PageRank means a deeper crawl.

Links

Googlebot needs something to follow. Links from a website of high PageRank are best since the trust is already instilled.

The internal links are helpful. Relevant links must be placed at the homepage from the other important pages. On the content webpages link to several relevant content on other webpages must be placed.

Sitemap

People are of the opinion that a well-structured Sitemap must definitely help to get all of the pages indexed. According to the guidelines of Google's Webmaster submission of Sitemap is also effective.

One must tell all about the web pages by submitting a Sitemap file; one should help them learn which web pages are important and how frequently the web pages change.

There are other key facts for improving crawlability. These techniques are like validating robots.txt.s and fixing violations.

There are also recommendations of creating Sitemap for each of the particular categories or section of the website.

Speed

According to the recent report of O'Reilly the easiness with which Googlebot crawls a page and the time of the page load may influence the number of pages that are indexed. The logic behind is that the faster the Googlebot crawls, the more number of pages will be indexed.

This will also include simplifying navigation or the structures of the website. The spiders often face difficulty with Ajax and Flash. In these cases text version must be added.

Google's crawl caching proxy

The diagram of Matt Cutts provides shows the way the Google's crawl caching proxy at the blog of Matt Cutts. It was the part of the Big Daddy hat is updated in order to make the search engine more effective. Among the three any one of the three indexes may crawl a site and as a result send the information to the remote server. It is then accessed by the rest of the indexes such as the blog index or the AdSense index as an alternative of the bots for those indexes that are physically visiting your website. They can all use the mirror as an alternative.

Verify

It is necessary to verify the website with the Google with the help of the Webmaster tools.

Content, content, content

The content must be original. When there is the copy of another page, the Googlebot may skip them easily. Frequent update of the content is necessary. When the pages have older timestamp, it must be viewed as outdated, static, or already indexed.

Staggered launch

Launching a huge number of pages at once could lead to spam signals. It is suggested that a webmaster can launch a maximum of 5,000 pages every week. .

Size matters

If you are thinking that the tens of millions of pages are indexed then the site will have to be on Microsoft.com or Amazon.com level.

Know how the website is found, and tell Google

It is necessary to find out the top queries that may lead to a particular website. One should remember that the anchor text helps in links. One can use the Google's tools to find out which of the pages are indexed If there are certain violations one can specify the preferred domain so that the Google is aware of what to index.

For more information you can contact Seo Consultant

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HTML and SEO

One should not forget to overlook the fundamentals of the good page and the structure of the site— building the pages so that they are both user-friendly and search engine friendly. This will not only ensure proper seo for your site but also enable your visitors to navigate properly.

The most important things to remember:

The search engines are in need of the content. The content is the major source of business and revenue for the search engines. But if (a.) the website cannot be traversed by text-reading and automated spiders, and/or (b.) The pages are not provided with the distinguishing features. A barrier must be put in order to find the impact of the ability of spiders for the purpose of indexing the content as well as the site.

Few details about page and site structure:

1. There must be a unique HTML TITLE: There is a necessity of using a descriptive title that precisely describes the content of that page. It also provides proper context to the browsers who first sees the title on Google as well as the other search results. For instance, if it is a political commentary site, including yet another political article about President Bush in the site. The existing viewers might not notice the title. One must make sure that the title provides a proper summary of the content. The title must give some idea to the browsers scanning Google search results. Google can conveniently index as well as catalogue the content. It would help to find better matches between the pages and the search pages of the users.

2. Every Page must have a unique summary of the content which is described in the META description tag.

The search engine will definitely try to find out the summary if the description of the page is missing. The search engines will function in two different ways:

If the META description tag is not provided, but the content is properly displayed then the search engines will find out the topic of the page. They will pick up a bit of text from the paragraph or the sentence which is most relevant to the content. However, computers rarely find the topic correctly.

It is difficult to find out the topic of the page since there is no description. Search engines will definitely find out if the site has the DMOZ listing and it will pick up the summary of the website that is offered by the human editors. It is best to write few sentences and place them in the META DESCRIPTION tag.

META descriptions will appear as the "teaser" text that will be visible under the links to the pages or articles or pages on Google as well as on the other engines' search results pages. One must be sure that the description is enough to describe the page. The description must offer a brief idea about the content to the visitors who are not on that particular website or those who are not provided with any other context with which another page or article can be associated.

When the link to one of the webpages emerge on search results of one of the main search engines one must make sure that the title as well as the description are interesting and accurate. It should be accurate and important in such a way that the link should look better than at least 20 on that results page the browser is looking at.

Note: It is advisable not to give titles and descriptions which are not relevant to the content on the webpage. This is one of the mistake due to which the website can be banned from the important search engines.

3. Usage of good old HTML hierarchical conventions. The H1 tag should be first, main visible title. It should be followed by the normal paragraph text. H1, H3 and a lot more must be required for the subheaders.

4. META KEYWORDS tags should be removed. The search engines have ignored them for long period of time. KEYWORDS tags do not have any important role in adding to the do favourable scores with search engines. However, it is used as the factor of the negative ratings. It is ideal to remove them as well as be safe.

5. Dynamic drop-down menus, fancy Flash animations and javascript or form-based navigation cannot be crawled by the spiders as a result the links and the content would not be read or found by search engines.

Search engines usually only follow text (or standard HREF) links, and do not have a tendency to read inside of javascripts or DHTML menu scripts. CSS visible/hidden based menus can be used which are capable of loading all links and texts into source code where it can be conveniently read by spiders. It is also advisable to add a "Site Map" link into the webpage header and footer. This easily links to a webpage where one can have simple HTML HREF links to the single page on the website.

6. "Site Map" must be provided – It must be provided wither in the Google's XML format or in the own format), so Google and others can conveniently find all pages on the website. However, this is not a guarantee of indexing since if Google as well as other cannot find the topic or the descriptions of the webpages they will not catalog or index the page.

7. Dynamic URLs will not cause any problem for any search engine -- **UNLESS** (a.) The URLs and site are designed in the way the links might lead to a “spider-traps” for crawlers. (often the search engine spiders are caught by the infinite looping of the links within the website-like the calendar links that may lead to infinite number of future and past months – in the case the site will simply be abandoned), or

(b.) The dynamic URLs when added (such as session or IDs datestamps) would cause a problem of duplicate content (in this case the same page is reachable through the separate URLs).

These features will enable your site to be Search Engine Friendly and thus easier for you to do seo on your site.

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How to build traffic to your site

It is not difficult to embark on an Internet Marketing campaign. Implementing some of the effective strategies will lead to massive traffic to the website. After all the main idea behind implementing seo for your site is to gain traffic.

1) Article Writing: This is one of the most implausible tools for drawing traffic. The articles must be rich in content. The presence of URL in the byline is effective. The length of the article must be 500 to 2,000 words in length. The popular sites for posting articles are GoArticles, Article City, Ezine Articles and Submit Your Articles.

2) Social bookmark *everything* : It is a common method of driving traffic. One can bookmark each page of the website and each blog entry of the post since it is worth doing.

3) Listing oneself in the best directories: One will have to pay an extra amount for this and is not a very common practice. One can opt for enhancing the traffic by getting a listing: business dot org, dir dot yahoo dot com and botw dot org.

4) Listing oneself at DMOZ dot org: It is pretty difficult to opt for the listing. However it is worth it.

5) Reviewing: It is advisable to review hot new products or books within the market. One can start of with Amazon and begin positioning oneself as an expert. It is necessary to create a profile of Amazon for effective results. One can sign every review with the reference to the URL. Epinions and Revoo are the other platforms for reviewing the products.

6) Offering a freebie on Craig's List: From a single ad of Craig’s List ad you can get huge traffic. The key will send people to a particular webpage on the website and make sure that the browsers will have to sign up for something like email or newsletter) before they can take the freebie. In this way one is not just get huge traffic but also be benefited by the building of the list.

7) Creating a "recommended by" list on the page: This can be done by logging on and creating an account and also tagging the blogs, articles as well as other content which are effective to the readers. It can be used as a resource site. One can add a link to the webpage in the email signature line or on the web site.

8) Creating the email signature line: The browsers do follow the link.

9) Lending a helping hand: Being the answer persons at the Yahoo Answers is yet another effective strategy. One can add a link back to the website following the answers.

10) Setting up a social networking site using LinkedIn, or Squidoo, Facebook: It is free and also pretty easy to do. One must remember the all-important link back to the website.

11) One must be sure that the blog must have an RSS feed so that if one captures the reader one would not have to lose them even if they forget to bookmark the website or the blog.

12) Joining relevant groups at Yahoo groups. It is pretty convenient to find everything from groups on growing the small business, finding your passion, writing books and a lot more. One can find the right group and participate in that.

13) Podcasting is yet another effective tool to drive traffic. One can start a podcast by going to Audio Acrobat. One can record the podcast over the phone and hit the "send" button on the computer when the recording is over. The system will syndicate it to around 27 podcast directories incorporating iTunes.

14) Blogging and commenting on other people’s blog is also a common method of driving traffic. One can also slink to them from the other website or adding them to the blogroll.

15) Inbound links: One can aim at high traffic and high quality sites. Sites having 4-6 as the page rank are considered to be good. One can also download the Google toolbar that has a PR feature built in.

16) Starting an email newsletter: One can also email the newsletter in order to drive the traffic. One email subscriber will pass it to the other email subscriber only if the content of the newsletter is interesting. If there is an email newsletter one should never opt for the single event without the handy signup sheet. One can also use offline events in order to drive traffic to the website.

17) Speaking of offline efforts: While being quoted in a magazine or other publication, one should remember to use the URL as it is appropriate to the topic.

18) One can also opt for a store on eBay? It has huge amount of traffic and on the sales page one can list the URL. This will provide inbound link.

19) Loading a video on the YouTube and 57 other video sites for driving a huge traffic.

20) Another strategy is allowing the browsers an opportunity to sign up for the newsletter and the RSS feed on the blog. Getting the email address of the users will be helpful indeed. Visitors visiting for the first time generally do not buy but marketing strategies must be implemented to effectively help the browsers.

An email newsletter is a perfect example. An informative newsletter will act as a potent marketing tool. Blog will also help the browsers to remain in the marketing loop. One must be aware of how many people are visiting the website. This will help to estimate before and the after view of the marketing efforts.

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